IT HAS been announced this morning, (Thursday 14th February) by Canal & River Trust that is has formed a partnership with River Canal Rescue.
River Canal Rescue (RCR), the UK's largest national breakdown service for boaters, has pledged to support the Trust's work with a donation of £5,000 as part of a wider agreement between the two organisations. (The picture shows the people from RCR rescuing a boat trapped on the Nene.)
Freeby
As part of the partnership the Trust has agreed to support RCR by helping to promote its services. In particular two RCR branded boat licence holders will be sent free to all customers due to receive new holders this year (estimated at 5,000 boaters).
The licence holders will be provided by RCR helping the Trust to save money on the production of its own holders. RCR will also provide a leaflet to be included in the Trust's boat licence renewal mailings throughout the year and advertisements will appear on the Trust's website.
Collaborations
The partnership is the latest in a series of collaborations between the Trust and a range of organisations including Google, M&S, the People's Postcode Lottery, May Gurney, Land & Water and Cool Canals.
Ruth Ruderham, Head of Fundraising for the Trust, explained:
"We are delighted that River Canal Rescue, an established name on the waterways, has agreed to support the work of the Trust. RCR provide a fantastic service to boaters in difficult circumstances and I'm pleased that we've reached an agreement that not only continues the Trust's early fundraising success but also helps to support their really important work."
Stephanie Horton Managing Director of RCR stated:
"We have always tried to support charities and businesses on the waterways and therefore committing to this level of support was a logical choice. It is important to us that the waterways continue to grow and prosper and therefore the Trust needs everyone to invest time or finances to ensure we all continue to enjoy them.
"The Trust recognised that RCR provide a much needed service to boaters and this assists in ‘keeping the waterways moving' and promoting our service enabled both bodies to benefit from the partnership."