All change for the Broads

Published: Friday, 02 July 2010
FROM this month the Broads are re-branded as Britain's Magical Waterland!

It is the Broads Tourism Forum that has been working with the Broads Authority to create a new image for the area which is one of Norfolk's biggest tourism assets, and claimed to be 'one of the country's most popular destinations for boating holidays as well as a national angling hotspot and a haven for some of the UK's rarest birds and wildlife'.

Announced yesterday

This was announced yesterday (Thursday 1st July) at the Forum in  Norwich, where the Broads were described as 'a magical place where land and water, people and nature meet'.

Ian Russell, Chairman of the Broads Tourism Forum, explained:

"We need to create a new awareness and perception of the Broads, ensuring that it is understood by all as a unique destination. It is vital that we promote the Broads in a way that is consistent, contemporary and recognises the needs of tomorrow's visitor, playing to our strengths and working towards the recognition of the Broads as a destination for all seasons."

The funding to brand the Broads has come from the European Regional Development Fund's Interreg Two Seas programme as part of a project named STEP, (Sustainable Tourism in Estuary Parks), which promotes green tourism.