Toyah sprinkles magic on a band of Avon young fans

Published: Thursday, 31 October 2024

Glittering stage, screen, music and now Strictly sensation Toyah Willcox has taken time out to sprinkle her magic on the river that has forever flowed through her life.

The ever-busy Worcestershire-based, worldwide-famed lady has become a Patron of the Avon Navigation Trust, headlining its ANT Squad, which encourages young people to love and protect the poplar waterway, just as she does.

AvonToyahImmensely pleased

And tells the trust’s Chief Executive, Clive Matthews:

“We’re immensely pleased to have Toyah on board. Her media profile and fan base will be a major boost to our youth wing and enable us to reach out to many more young people."

Toyah, who’s out on the Avon every day she’s at her Pershore home she shares with husband, and King Crimson luminary, Robert Fripp:

“I am proud to be a Patron. There are three passions in my life—music, my husband and the River Avon, with all its history and wildlife.

“This amazing river has served nature and mankind for hundreds of years. Today it needs our nurture and protection.

“It is vital that young people experience the same sense of adventure and connection to this remarkable river as I was lucky enough to have had in my youth.”

A boat on the Avon

Birmingham-born Toyah grew to love the Avon, because her dad Beric had a boat there. telling it was the most wonderful time, so the connections to this river are really powerful,  she told BBC One’s Strictly Come Dancing viewers, before dancing her way to the third round with Neil Jones.

The ANT Squad is the brainchild of Clive Matthews, who also grew up on the river thanks to his dad Dudley, who worked on the Avon restoration and and was a founder member of the Avon Navigation Trust.

Clive launched the ANT Squad to inspire new generations to learn to enjoy and serve the river.

The group of 15—and growingmeets weekly to learn new skills, including boat handling and river safety. They also volunteer on litter picks, festivals and a myriad of events, with Clive remarking:

AvonPaddleCleanUpA love for the river

“We hope that giving them a love for the river will act as a psychological grounding for their future wellbeing and lives."

Toyah, currently going on tour with Toyah and Robert’s Xmas Party, joins ANT’s other Patrons: Timothy West, CBE, Prunella Scales, CBE, Tony Hales, CBE and Lord Digby-Jones.

The multi-award winning performerwhose career spans 48 years, 15 top 40 singles, 29 albums, 45 movies, 40 plays and 4 booksreleases a limited edition EP of the Greg Lake classic I Believe in Father Christmas, on Christmas Eve.

After a year that also included Toyah’s second Glastonbury appearance, she reports she’s already booked up for 2025, including a guest star role when the tour of NOW That’s What I Call A Musical stops off in Edinburgh in February.