Want more Broads visitors

IT SEEMS it is not only British Waterways who want more visitors, but the Broads Authority too are going all-out to promote its waterways.

The biggest campaign ever to promote the Broads as a leading UK tourism destination will be launched next week at the Boat and Caravan Show.

The Broads Authority have joined forces with the Broads Tourism Forum to launch the Enjoy the Broads 2010 campaign which includes a glossy, 24-page brochure enticing holidaymakers to the delights of the Broads. The guide provides essential visitor information, ideas on what to see and do, and includes a map to help visitors locate the myriad of attractions in this beautiful area.

Supporting the campaign

Thirty six Broads Tourism Forum businesses are supporting the campaign, ten of which will be attending this popular exhibition, the UK's fifth largest consumer show. An eye-catching exhibition display has been created featuring boating, canoeing and bicycle hire, while BeWILDerwood, 'a curious treehouse adventure', will feature one of their delightful tree houses. Visitors to the stand will have the chance to win a luxury holiday on the Broads by entering a free prize draw.

A record 175,000 copies of the new brochure have been printed and will be distributed throughout East Anglia and beyond. They will be available to pick up from tourist information centres, hotels, attractions, train and bus stations, and park and ride sites across the area. Visitors from further afield will find copies on arrival at Norwich International Airport.

The show, at the National Exhibition Centre (NEC), runs from Tuesday, 23rd until Sunday 28th February, and is expected to attract a total of 100,000 visitors.